Category Archives: Intervention

Google Launches “Interventions” Its time to make the switch

The company today rolled out a cheeky new “email intervention” program, offering existing Gmail users with a way to nudge their friends to switch over from their existing provider.

“You’ve probably already improved the lives of your friends and family members by helping them switch to Gmail, but what about that one friend who still hasn’t made the switch?” the site reads. “It’s time to take a stand and stage an intervention.”

What that amounts to is one of three specialized form e-mails that existing Gmail users can pick from and send to friends that includes a prepared “intervention video” that pitches the service. Users can also record their own personalized message that uses YouTube.

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